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From: Toru Denghong Cheng Yong In recent years, digital technology has made the development of new active media, media development has entered a new era of rapid development. In an increasingly competitive situation has changed radically, to promote radio and TV as academic development, social harmony in the mainstream media in the main game? I think TV should be added to increase the affinity of the starting point on the target, try to influence the affinity and harmony. 1, radio and television called influenceThe kinship and affinity, there are two or more substances to the point where the momentum. Radio and television are concerned, it is close to reality, life, the ability to bind the masses. "The first people to connect, solid progress" our party "to serve the people wholeheartedly" from the Yan'an period, the radio, the main transfer 17, the signal is a continuation of this tradition and affinity. Impact on the link refers to persons or property, the role in life. Radio and television are concerned, it is, the flag, which acts as the general situation, to maintain the ability to treat the infection. Our group of soldiers and civilians during the war he spent listening to the radio while sitting your profile today, the earthquake left the audience, is a manifestation of this effect, and confirmed. TV and radio affinity and interact with each other was never isolated, but closely linked. Affinity is life, is to ensure that radio and television in their lives. Influenza has a soul, is the well-being of the Radio and TV button to be determined. The improvement in the affinity of the social impact of radio and television are the blows stronger. To increase the impact of radio and television, family and social benefits. The improvement in the affinity of the condition, manipulation, the effect on the result, to improve the target. These two issues are closely linked. Second, the greatest affinity led influenceDigital for the improvement of technology for the benefit of television and radio and television reception is not just for radio, television, newspapers and other improvements in the traditional media, the media and innovation to improve productivity, but leads also to online media, mobile devices, the emergence of new media model for the development of media and the public and control. Changes in the media in this competition, to stabilize the region and to improve the social impact? I think the most important thing is to play a dominant feature of radio and television programs is to try to improve the affinity, the first dish. Mediate in the last few years all radio and television, "the closure of three," information about the content of interactive participation in live performance and therefore useful for research. News livelihood viewers seem normal and appropriate, has been seriously attempted. Especially for those who are faced with a difficult group, "authority" to seek to defend their interests, "Pass". If the other's attitude, "attention" to the public, whether the media in order to solve the problem, which can solve the problem to maintain. News, such as changes in the position that it is, the new values to people's expectations are public, is how to respond. Popular and widely used Author believes that the reason why people whose livelihoods most viewers news about the industry and welcomes the interest of researchers not only from the perspective of the changes in the definition of the problem, but the voice on the radio, on TV and the picture of the actual development of affinity. That the press, internet and other media, "cloning" the story of the life of the people, and less influence on the master node. Speaks a dialect as the language of the rule in the vernacular, it is easy to accept the masses is a seat that has a high affinity. Dialects as the language of ancient and modern phenomenon known to strongly promote and Putonghua in the electronic media in line with reality and the rational use of limited area, has a higher affinity for the expression.